TGE Partners with the Australian Paralympic Committee for Tokyo 2020
SYDNEY, Australia (March 19th, 2018) – The Garment Exchange announces a national partnership with the Australian Paralympic Committee (APC). The Garment Exchange will outfit athletes, staff and supporters in APC branded apparel and merchandise in the lead up to and throughout the Tokyo 2020 Paralympic Games.
This is the first of many ‘partner’ brand activations for The Garment Exchange, a unique brand collaboration program within their innovative online marketplace and throughout their extensive Garment Broker Network.
“This is an ideal partnership that we were striving to secure given our recent inception into the market.” commented Mike Keeley, CEO of The Garment Exchange. “Our business offers a variety of services & products to sports governing bodies and corporate organizations, it is encouraging that this initial partnership with the APC utilizes a number of elements from our creative, procurement and resourcing capabilities.”
“The APC is delighted to partner with The Garment Exchange” said Alex El-Shamy, General Manager of Commercial & Marketing at APC. “Leveraging the product development, procurement and go-to-market services of The Garment Exchange enables us to commercialize our inspirational brand through our uniforms and licensed merchandise.”
The Garment Exchange will develop a comprehensive APC branded uniform and licensed apparel range that will be made available to corporate partners of the APC and promoted throughout the established garment broker and sports retail networks of The Garment Exchange.
About The Garment Exchange
The Garment Exchange is a next generation, end-to-end product and service solution changing the way garments and apparel are sourced, created and supplied. Having recently commenced operations in both Australia and the USA, The Garment Exchange is scheduled to open more facilities in New Zealand and Canada later in 2018.
About The Australian Paralympic Committee
The Australian Paralympic Committee (APC), helps Australians with disabilities participate in sport and compete at the Paralympic Games through partnerships with governments, business, sporting bodies and the community. At the most recent Rio 2016 Paralympic Games, Australia placed fifth on the gold medal tally with 22 gold, 30 silver and 29 bronze medals out of 159 countries.